Behind the Panda: Turning Personality Into a Recognisable Brand | #118: Aiman Tahir
Description
Aiman Tahir is a LinkedIn Growth Strategist, podcast host and creative marketer, better known on LinkedIn as The Mindful Marketing Girly. She has built a fast-growing presence by blending emotional intelligence with AI tools, creating content that connects and leading campaigns that capture attention. From producing viral billboards in Pakistan to growing a personal brand that inspires thousands, her work is rooted in creativity, strategy and community.
Listen to this episode to discover Aiman’s journey of pursuing her passion for marketing, podcasting and personal branding, learn tips and tricks on how to show up consistently online without burning out, and get inspired by her always positive, friendly and enthusiastic mindset, leaving you motivated to take your own next step.
Connect with Aiman:
https://www.linkedin.com/in/aiman-tahir/
https://www.youtube.com/@TheMindfulMarketingShow
Timestamps:
00:00 – The moment Aiman knew she had to build her own platform
00:59 – Welcome + why “Mindful Marketing Girly” works
02:08 – How 17 podcast episodes got her called “Top 1%”
03:15 – From Pakistan to Dubai: gold medal, agency life, and e-commerce
04:54 – Going viral: billboards that stopped traffic
06:16 – Finding her “sweet spot” in marketing and content
07:31 – Running two podcasts without burning out
09:10 – AI overwhelm vs. staying relevant
10:48 – The danger of chasing trends on LinkedIn
11:57 – Her go-to creators for AI inspiration
12:47 – AI tools she actually uses (and ignores)
13:55 – From introvert to visible creator: starting on LinkedIn
15:19 – 3 likes and a breakthrough: building for purpose
17:13 – Why introverts can win in video and podcasting
18:58 – Rejections, pivots, and lessons in public
21:12 – The panda mascot: why it works (and how she made it)
22:47 – Picking purple: colour psychology and brand recall
24:04 – Changing colours = losing recognition overnight
25:03 – The USP that keeps her consistent
28:12 – Burnout: cutting from 6 posts a day to a healthy cadence
29:45 – How she keeps posting from her phone
31:30 – Joining the FenPost challenge → joining the team
33:00 – Favourite FenPost features for creators
35:40 – The one feature she wishes existed
36:52 – Life off-screen: nature walks and a reset routine
38:02 – Dream guests and big ambitions
39:09 – The creators she actually follows
39:49 – Why she doesn’t binge podcasts (and what she does instead)
40:23 – Idea capture: notebooks and Squid Game moments
41:54 – Where to find her online
42:26 – Advice to every 20-something creator
44:38 – Wrap-up and final thoughts
Connect with Tommen:
X: https://x.com/TomasLoucky
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LinkedIn: https://www.linkedin.com/in/tomasloucky/
Instagram: https://www.instagram.com/thisistommen/
More:
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Newsletter: https://producednewsletter.substack.com/
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